Health content marketing
One of the challenges of partnering with individual marketing channel managers on Creative Briefs can be the unintentional siloing of creative resources. As a Content Strategist, I work with designers and marketers to ensure a single piece of content can be used across various channels. This was particularly important for sharing time-sensitive COVID-19 information with consumer-based audiences. In this example, one page of COVID-19 copy was published across two consumer brands and three unique marketing channels: on social media, on the Teladoc Health blog, and as an infographic published to the Teladoc Health client resource center.
I partnered with the Growth Marketing team to transform Teladoc email marketing into a more scalable operation in parallel with the adoption of Salesforce Marketing Cloud (SFMC). Together with designers, growth marketing managers, and the marketing automation team, I helped redesign Teladoc email templates to allow for shorter creative development timelines, improved customer segmentation, and more automated assembly and
delivery within SFMC.
I partnered with strategic segment managers in the development of long-form, seasonal health content. This content, which was delivered directly to our clients and their employee populations. This convert both converted new members and improve health outcomes for existing members and strengthened relationships between Teladoc and its key client accounts.