The Inspire Resource Center offers patient-focused, authoritative health content on over 30 different topics and health conditions. I partnered with Inspire product, engineering, and design teams to redesign and optimize this Resource Center for easier navigation, SEO, and ad delivery. I managed a team of 10+ writers, editors, and marketers to develop and publish 20+ articles per month. I led Inspire's transition to more AI-developed content and lower content generation costs.

From February 2023 to May 2025, I led the effort to research, select, implement, and scale Inspire's use of Braze, partnering with the Inspire marketing, product, data, and engineering teams. This marketing automation tool enabled Inspire to quickly deploy and optimize lifecycle marketing campaigns, improve A/B testing, expand into new channels at no cost, and improve campaign reporting and analytics. 

From 2017 to 2019, I produced 4 major brand awareness events for TYT Network, driving measurable impressions, views, brand awareness, subscription conversion, and small donor campaign contributions. 

View my full event production portfolio.

From July 2022 to December 2022, I partnered with web designers and company executives to manage a complete overhaul of the content, design, and structure of the Inspire corporate website.

In my final year at Livongo, I assisted with the development of style guides, content strategies, and lifecycle marketing campaigns necessary for offering Livongo's remote monitoring programs to Medicare and Medicaid populations. 

Throughout 2019, I led a TYT field production team of 20+ producers, crew, influencers, and reporters responsible for covering the Democratic Presidential Primary debates, interviewing candidates like Elizabeth Warren, Cory Booker, Andrew Yang, and more. 
View my full video production portfolio.