About Steph

WORK EXPERIENCE

Inspire

July 2022 – May 2025

Senior Director, Digital & Content Marketing | Feb. 2024 – May 2025 | Remote

 

• As Senior Director, I managed all member lifecycle marketing campaigns for Inspire, a patient community, research, and real-world evidence data platform with 3 million patient members and 10 million annual visitors.

• Primary channels included email, SMS, in-app messaging, push notification, paid and organic search, paid and organic social, Google display advertising, and web.

• Developed data-driven content and digital marketing strategies for all patient touch points including awareness, conversion, onboarding, engagement, research recruitment, and re-engagement.

• Implemented strategies for multivariate testing, personalization, audience segmentation, and campaign optimization.

  • Key Results: Reduced email costs while improving deliverability and engagement metrics; launched in–app messaging and SMS channels; deployed AI and marketing automation to reduce marketing costs by $200,000/yr over 3 years; improved CPC ad audience quality; improved patient recruitment timelines.

• Partnered with product and engineering teams to select, integrate, and optimize company-wide use of marketing, content, and AI-based technology tools to improve member data fidelity, channel mix, personalization, automation, testing, scalability, efficiency, analytics, and reporting.

  • Stack: Braze; Contentful; OpenAI; Redshift; Tableau; Wordpress

 

Director, Content Strategy | July 2022 – February 2024

 

• Prior to my promotion to Senior Director, I grew and led a team of 10+ writers, editors, ad strategists, and marketing managers to deliver data-driven content marketing campaigns to patient members and pharmaceutical clients across all channels.

 

Livongo

(acquired by Teladoc Health in October 2020)

April 2020 – June 2022

Manager, Content Strategy | Remote

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• Developed and optimized cardiometabolic and diabetes management content for patients using Livongo’s award-winning remote monitoring programs to manage their diabetes, cardiovascular disease, weight, and more.

• Partnered with marketing, clinical, and product teams to improve member lifecycle campaigns across product, email, paid and organic social channels, and through payor-client partnerships.

  • Key results: Increased new member conversions and program activations; improved health program adherence; reduced overall healthcare costs for employer and insurance payors; launched Medicare/Medicaid program content; improved SERP rankings.

 

TYT Network

Nov. 2017 – Nov. 2019

Manager, Marketing and Events | Remote

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• Managed content development and event marketing for a video-first news media brand with more than 30 billion lifetime views and 27 million subscribers.

• Led production, talent, influencer, and marketing teams of 20+ for live, on-location coverage of the 2020 Democratic Primary Presidential debates and other brand awareness events.

  • Key Results: Generated over $500,000 in small-donor campaign contributions; garnered millions of impressions across Meta and YouTube; converted 1 million new paid subscribers in one month.

 

Event Farm

Nov. 2016 – Nov. 2017

Sales Development Representative | Washington, D.C.

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• Partnered with marketing to create and implement inbound demand generation programs and outbound sales for new client acquisition and enterprise account development.

  • Key Results: Met monthly activity, sales, and quota objectives. Generated pipeline valued at more than $400,000 in 6 months.

 

Marketing and Content Strategy Consultant

April 2015 – Oct. 2016

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• Developed and implemented a go-to-market strategy for a manufacturing startup in the wearable health product vertical.

  • Key result: Increased wholesales by 200% and D2C sales by 150%.

• Developed web, social, and email content for a range of brands across health, wellness, technology, consumer products, and professional services.

 

Energetics

May 2011 – April 2015

Communications Lead | Washington, D.C.

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• Managed five staff as part of a multi-million dollar U.S. Department of Energy consulting contract to administer and communicate the ROI of federal investments in renewable energy technology.

• Drafted press releases, media responses, speeches, and presentations for Congress.

• Hosted federal events, engineering reviews, and other private-sector partnership and commercialization activities.

 

GAP SI

June 2010 – May 2011

Communications Specialist | Washington, D.C.

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• Served as a Communications Specialist for the U.S. Department of State’s Foreign Service Institute.

• Assisted with training program administration, organized and disseminated schedules, and coordinated with training program lecturers and federal employee students.

 

U.S. Department of State

Dec. 2009 – May 2010

Intern | Washington, D.C.

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• Interned for the Office of Environmental Affairs.

• Assisted with environmental stewardship grants administration as part of the CAFTA-DR Free Trade Agreement.

• Organized an international conference in San Juan, Costa Rica.