BIO
Steph Shuff was born and raised in Jupiter, Florida, a small ocean-side town in Southeast Florida. She attended college at The George Washington University in Washington, D.C., where she graduated with a Bachelor of Arts in International Affairs and the Environment.
Steph has worked in a variety of industries and roles - however, one thing remains a constant throughout her professional and personal life: Steph is a storyteller.
Beyond her deep love of writing and producing, Steph is a certified SCUBA diver, an experienced rock climber, and an avid traveler. If she were escaping a house fire, Steph would save her journals, her pets, her plants, and her essential oils. She is passionate about finding the world's best beach sand and the perfect bowl of ramen.
In her blog, "Research for my Novel," Steph recounts the true adventures of her life and career, all done in the name
of good storytelling.
Steph currently resides in her hometown of Jupiter, FL.
SOFTWARE skills
Adobe Suite
Indesign, Premiere, etc.
Marketing Automation Hubspot, Marketo
Event Marketing
Event Farm, Splash
CRM
Salesforce, Boostr
Language Skills
Portuguese
Advanced speaking
Intermediate reading and writing
Spanish
Intermediate speaking, reading, and writing
Campaign
Expertise
Seasonal Campaigns
Policy Campaigns
Event Marketing
Inbound Marketing
Outbound Marketing
Media Subscription Sales
Drip Campaigns
Fundraising Campaigns
Launch Campaigns
Industry
Experience
Healthcare
Federal Politics
Renewable Energy
Software
Consumer Electronics
International Development
News Media
Food and Beverage
Hospitality
WORK EXPERIENCE
CONTENT STRATEGIST - TELADOC HEALTH
formerly Livongo Health, which was acquired by Teladoc Health in 2020
APRIL 2020 - PRESENT
Develop content for the Teladoc Health suite of consumer marketing brands, including enrollment email journeys, landing pages, direct mail, organic and paid social media, and premium incentive promotions. Develop seasonal editorial content to support consumer marketing strategies, including articles, blogs, digital guides, gifs, animations, infographics, etc. Partner with physicians and clinical experts to produce reliable clinical content. Partner with marketing to help achieve objectives and key results around visits, member enrollment, registration, app downloads, and more. Ensure all content is on-brand and consistent in terms of style, quality, and tone.
To view my health content portfolio, click here.
FREELANCE WRITER & PRODUCER
APRIL 2013 - APRIL 2020
Wrote and edited sales and marketing copy for email marketing, blogs, video scripts and storyboards, investor outreach, social media, and web. Clients ranged from food and beverage brands to software firms.
PRODUCER - THE YOUNG TURKS
NOVEMBER 2017 - DECEMBER 2019
Developed, led, and executed on-location productions on behalf of a video-based digital media network with over 10 billion global views and 44,000 paid subscribers. Served as executive producer, line producer, and field producer for live events and productions. Field Producer for the 2019 Progressive Economic Pledge and Revolution Rally campaigns. Field Producer for The Road to Revolution web television series. Field Producer for The Young Turks 2020 Presidential Debate Coverage. Partnered with PR, graphics, product, sales, and other pre- and post-production teams to market shows, apps, special guests, and special events. Produced social media content. Twitter: 374K followers. Facebook: 2M Likes. Instagram: 200K followers. Email Subscribers: 375K.
SALES AND ACCOUNT DEVELOPMENT - EVENT FARM
DECEMBER 2016 - NOVEMBER 2017
Worked across sales and customer support teams to identify, target, and lead expansion efforts for enterprise level software as a service (SaaS) accounts. Defined activity, sales, and quota objectives. Generated pipeline valued at more than $400,000 in 6 months. Clients and targets: ExxonMobile, EMC, Microsoft, Publicis Groupe, CBRE, Fullscreen, Disney, JLL.
MARKETING AND SALES CONSULTANT - VARIOUS
MAY 2015 - NOVEMBER 2016
Outlined and executed successful go-to-market strategy for original equipment manufacturer (OEM) of consumer electronic products. Achieved 200% year-over-year increase in wholesale channel revenue; led product redesign and company branding overhaul; launched two new SKUs; oversaw website redesign.
MARKETING CONSULTANT - U.S. DEPARTMENT OF ENERGY
APRIL 2011 - APRIL 2015
Managed a U.S. Department of Energy technical consulting contract valued at over $2M in recurring annual revenue and five full time staff members. Consulted on technology acceptance for renewable energy projects, specializing in technical communications, Congressional relations, and technology transfer from the public to the private sector.
FOREIGN AFFAIRS CONSULTANT - U.S. DEPARTMENT OF STATE
NOVEMBER 2009 - APRIL 2011
Consulted for the U.S. Department of State on international trade agreement implementation and stability operations training.