BIO
Steph Shuff was born and raised in Jupiter, Florida, a beach town in Southeast Florida. She attended college at The George Washington University in Washington, D.C., where she graduated with a Bachelor of Arts in International Affairs and the Environment.
Steph has worked in a variety of industries and roles—however, one thing remains a constant throughout her professional and personal life: Steph is a storyteller.
Beyond her deep love of writing and producing, Steph is a certified SCUBA diver, an experienced rock climber, and an avid traveler. If she were escaping a house fire, Steph would save her journals, her pets, her plants, and her essential oils. She is passionate about finding the world's best beach sand and the perfect bowl of ramen.
Steph currently resides in her hometown of Jupiter, FL.
SOFTWARE skills
Adobe Suite
Indesign, Premiere, etc.
Marketing Automation Hubspot, Alterian
CRM
Salesforce, Boostr
Language Skills
Portuguese
Advanced speaking
Intermediate reading and writing
Spanish
Intermediate speaking, reading, and writing
Campaign
Expertise
SEO
Brand awareness
Inbound marketing
Account-based marketing
Nurture campaigns
Member conversion
Member engagement
Member reengagement
Industry
Experience
Healthcare
Pharma
Federal policy
Renewable energy
Software
Consumer electronics
International development
News media
Food and beverage
Hospitality
WORK EXPERIENCE
DIRECTOR, CONTENT STRATEGY - INSPIRE
JULY 2022 - PRESENT
Develop and implement content strategy for both consumer and client audiences across all channels with a focus on web and email. Together with other marketing directors, execute campaigns focused on SEO and increased site traffic, member conversion, member engagement, inbound marketing, and lead generation.
CONTENT STRATEGIST - TELADOC HEALTH
formerly Livongo Health, which was acquired by Teladoc Health in 2020
APRIL 2020 - JULY 2022
Developed content for the Teladoc Health suite of consumer marketing brands. Channels include blog and SEO, email, paid and organic social media, web, direct mail, digital ads, internal communications and more. Partner with marketing, brand, clinical, and creative partners to ensure quality, legality, accuracy, and efficacy of content. Efforts resulted in improved email performance, increased blog traffic, higher SEO rankings, more efficient ad spend, and increased organic traffic.
To view my health content portfolio, click here.
FREELANCE WRITER & PRODUCER
APRIL 2013 - APRIL 2020
Wrote and edited sales and marketing copy for email marketing, blogs, video scripts and storyboards, investor outreach, social media, and web. Clients ranged from food and beverage brands to software firms.
PRODUCER - THE YOUNG TURKS
NOVEMBER 2017 - DECEMBER 2019
Developed, led, and executed on-location coverage of the 2020 Democratic Presidential Primary Election. Produced interviews with leading Presidential Primary candidates including Senator Elizabeth Warren, Senator Bernie Sanders, Senator Cory Booker, and HUD Secretary Julian Castro. Produced live, on-location debate coverage for 5 Democratic Primary debates in Ohio, Florida, Texas, Michigan, and Georgia. Produced annual brand awareness events for the White House Correspondents' Dinner in Washington, D.C. Produced ticketed, live-audience, live-stream events in Los Angeles, California and Des Moines, Iowa. Managed on-location teams of up to 15 and annual budgets exceeding $200,000.
To see a list of productions and photos, click here.
SALES DEVELOPMENT REP - EVENT FARM
DECEMBER 2016 - NOVEMBER 2017
Worked across sales and customer support teams to identify, target, and lead expansion efforts for enterprise level software as a service (SaaS) accounts. Defined activity, sales, and quota objectives. Generated pipeline valued at more than $400,000 in 6 months. Clients and targets: ExxonMobile, EMC, Microsoft, Publicis Groupe, CBRE, Fullscreen, Disney, JLL.
MARKETING AND SALES CONSULTANT - VARIOUS
MAY 2015 - NOVEMBER 2016
Outlined and executed successful go-to-market strategy for original equipment manufacturer (OEM) of consumer electronic products. Achieved 200% year-over-year increase in wholesale channel revenue; led product redesign and company branding overhaul; launched two new SKUs; oversaw website redesign.
COMMUNICATIONS LEAD - ENERGETICS, for the U.S. DEPARTMENT OF ENERGY
APRIL 2011 - APRIL 2015
Managed a U.S. Department of Energy technical consulting contract valued at over $2M in recurring annual revenue and five full time staff members. Drafted press releases and responses to media inquiries. Drafted presentations for Congressional hearings, budgets, and reviews. Planned and executed trade shows and events.
COMMUNICATIONS COORDINATOR - GAP SI, for the U.S. DEPARTMENT OF STATE
NOVEMBER 2009 - APRIL 2011
Consulted for the U.S. Department of State on international trade agreement implementation and stability operations training.